Technology

How FOREO Uses Sales and Discounts to Reach More Customers

FOREO uses a planned approach to discounts and sales, offering 30-50% off at key times throughout the year across their website and major retailers. By timing sales around holidays and shopping events

Martin HollowayPublished 3w ago4 min readBased on 7 sources
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How FOREO Uses Sales and Discounts to Reach More Customers

FOREO's Strategy for Regular Sales Across Different Stores

Swedish beauty tech company FOREO sells facial devices that use microcurrent technology (mild electrical pulses) and sonic cleansing tools. They run organized discount campaigns throughout the year, offering 30% to 50% off across different seasons and sales channels.

FOREO runs sales events tied to major shopping seasons and special occasions. These include Holiday Sale promotions with bundled product deals, spring sales with discount codes up to 50% off, and International Women's Day campaigns. By timing sales around peak shopping periods and events that appeal to their customers, FOREO reaches more people when they're already thinking about buying beauty products.

Which Products Get Discounted

FOREO's Bear Microcurrent Facial Device—a handheld tool that tightens facial muscles using low-level electrical stimulation—regularly appears in sales at 30% off. Think of it as FOREO's entry-level option in the at-home facial treatment market, competing with brands like NuFACE.

The discounts aren't limited to just this one device. FOREO discounts its entire range during sales, including sonic cleansing brushes, LED light therapy masks, and app-connected skincare tools.

Selling Through Partner Stores

FOREO doesn't just sell directly to customers—they also work with major retailers. This coordinated approach keeps their products visible in multiple places:

The fact that FOREO consistently offers 30% off across different retail partners suggests this is a standard discount rate that works for both FOREO and the retailers.

Timing Sales Strategically

FOREO's sales calendar is planned around two types of events:

Shopping-focused timing: Holiday sales target gift-giving seasons when people buy beauty devices as presents.

Audience-focused timing: Events like International Women's Day appeal directly to FOREO's main customers.

Interestingly, spring sales offer deeper discounts (up to 50%) compared to the typical 30% off. This likely reflects either clearing out inventory before new products arrive or trying to boost sales during slower shopping months.

How Technology Helps with Sales

FOREO uses discount codes and product bundles to deliver promotional offers directly to customers. Their mobile app—which helps users get personalized skincare routines from their devices—also collects customer information during sales, helping FOREO understand buying patterns.

This approach works well because FOREO sells products at different price points, from affordable entry-level sonic brushes to pricier microcurrent devices and LED therapy systems. Different discount offers can attract different types of buyers.

Where FOREO Fits in the Market

FOREO operates in a competitive space with other at-home beauty device brands like TheraFace and microcurrent specialists. The 30% discount standard across retail partners suggests this is typical for premium beauty tech products in this category.

By selling through both their own website and major retail partners, and by timing sales strategically, FOREO stays visible to customers looking for high-end beauty devices. This multi-channel approach—combining direct sales with retail partnerships—is key to their overall sales strategy.

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